Your business context
Your business context is what makes the platform yours — your definitions, targets, terminology and business rules. Set at onboarding, it grows every time you refine something, so the platform gets sharper the longer you use it.
Set at onboarding · compounds with every refinement
What makes it yours
- Your definitions and targets
- Your terminology and structure
- Your business-type rules
Set at onboarding, and grows every time you refine something — so answers get sharper with use.
The core principles
- Your meaning, encoded once — definitions, targets, terminology, business rules. One owner per metric.
- Nothing generic — rules that only make sense inside your company. No ERP ships them, no model guesses them.
- Out of heads, into governance — from spreadsheets and tribal knowledge into infrastructure every surface must honour.
How it’s used
Every report reads it. Every alert checks it. Every AI answer is grounded in it.
Ask in your own terminology — the platform answers in it. Your account names, your cost centres, your thresholds.
Set at onboarding. Growing with every refined definition, corrected answer, adjusted target.
What it changes
- Before: software you configure and forget. After: a platform that compounds — year two knows more than year one.
- Before: AI that guesses at your business. After: answers grounded in your rules.
- And the point: dashboards and commentary commoditise. Your governed context cannot be generated — that layer is yours. It is why the platform is a service, not a licence.
What your data cannot say on its own — encoded once, honoured everywhere.
Definitions and targets
What gross margin means, what counts as on track — one owner per metric.
Terminology and structure
Your entities, channels, cost centres and product lines — named your way.
Business-type rules
The logic of how you operate — no ERP ships it, no model guesses it.
Set at onboarding. Grows with every refinement.
What context buys you.
Four outcomes, one mechanism: your business rules encoded once, honoured everywhere.
One definition, everywhere
Gross margin means one thing — in every report, every alert and every AI answer. Arguments about whose number is right end.
Answers that compound
Every refinement is kept. Year two is worth more than year one, because the platform knows more of your business.
Institutional knowledge, captured
What lived in heads and spreadsheets becomes governed infrastructure. Nobody walks out the door with it.
AI you can actually rely on
Generic AI guesses at your business. Context-grounded AI answers in your terminology, against your rules.
Explore the platform
Put your data to work — in weeks, not months.
We connect your systems, build the governed model, and hand you reports ready to use. A proven process across 70+ companies in 11 countries.